Rhetoric and Persuasion
The main object of the lecture was discovering and analysing influencing techniques and how important it is for manager to know and apply them.
“A leader inspires others to join them on the road; so leadership involves
communication and influencing skills.”
Joseph O’Connor (1998, p.ix)
Quite few influencing techniques are described in this article. http://www.theelementsofpower.com/index.cfm/how-influence-works/
Case Study 2 "Gerry Robinson and the NHS"
We have
watched the video about the Gerry Robinson and his
attempt to fix the NHS. The case study was highly related to the effective
strategic leadership. There were shown the different leadership styles used by
management to run the hospital.
Gerry Robinson mainly
used the bridging style of effective leadership, moving from employees to
managers.
The main lesson I learned from this case study was the importance of
persuasion and influence in the organisation management.

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