IDEO case study taught
us about an innovation inside the company and how can it be managed in an
imaginative way. Ones more IDEO showed the importance of creativity and
innovation in the strategic leadership. The clear example of that are employees
enjoying they work and as well producing better product. The fun working
environment is the key to motivate workers, especially in such a business where
main aspect is to sell creativeness. All employees know why they are in the
company, how important they are and what do they need to do for organisation to
be part of its success. Openness and communication
is as well very important in the IDEO. Employees can communicate with their
boss or colleagues when they want, share their ideas and suggestions. IDEO company
structure and management style is complete opposite to NASA or NHS. NASA and
NHS have adopted high hierarchical working environment (IDEO- flat hierarchy),
where everything is stricter, there is a clear lack of communication and ethics.
These were the main issues behind the failure NASA’s ‘Challenger’ mission.
However IDEO can
be compared to Madonna, as the creativity and innovation are the key driving
factors behind her successful career. Madonna’s new ideas let her stay on the
top and be one step ahead of other artists.
